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Hi
Show ROI...increase effectiveness....measure performance. Sounds familiar?
On behalf of Eloqua and KnowledgeStorm, I am happy to offer you this must-read eBook by Naras Eechambadi, official marketing guru at CRMGuru.com, author of "High Performance Marketing" and CEO of Quaero Corp:
The Measure of Marketing In this free eBook, an excerpt from “High Performance Marketing”, Naras presents:
- An integrated framework for building a performance measurement model
- A critique of measurement methodologies used today
- Three key principles for creating a disciplined measurement-driven
performance culture and more
Naras Eechambadi, founder and CEO of Quaero Corporation. Ace consultant
and author Naras Eechambadi is the founder and CEO of Quaero Corporation,
a marketing services firm that helps corporations accelerate their marketing
effectiveness. Before establishing his own company, the author served in
senior executive positions at First Union Corporation, McKinsey & Company,
and BBDO Worldwide. He has also taught at the University of California,
Berkeley and the University of Connecticut, Stamford. A thought leader and
frequent keynote speaker at industry conferences, Eechambadi holds a PhD
in marketing from the University of Texas at Austin, a master’s degree
in management science from Northwestern University, and a bachelor’s
degree in electrical engineering from the Indian Institute of Technology.
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